Alex Woo

Alex Woo has been designing jewelry for over a decade to much acclaim and success. With her father, a master bench jeweler, serving as her mentor, Alex has grown up learning an appreciation for gems, precious metals and fine craftsmanship.



From studying fine arts and jewelry design at an Ivy League university and abroad in Paris, to winning the National Women's Jewelry Association's design competition in 1998, art and form has always been her passion.



Born and raised in New York City, with her midtown Manhattan showroom and design studio, Alex embodies the spirit and passion of a true New Yorker. She draws inspiration from her travels around the world and has been awarded by a panel of experts from the JCK Show Design Center as one of the Rising Stars - one of the most prestigious and coveted accolades in the industry.



Alex Woo delicately balances the trendy "must have" and the classic into sleek and stylish designs that evoke the bold strength of today's women, while keeping intact their natural femininity. Challenging herself to find unique and intriguing ways to accessorize, each piece is handcrafted often signed by the designer, so the quality is unsurpassed. As a direct result, Alex Woo has attracted an established client list of fashion editors, stylists, trendsetters and celebrities, and was named to Crain's Business's "40 Under 40" list of rising stars and successful people in New York.



Classic Originality

Sleek sophistication and classic originality define our accessories. Uniquely appealing with both luxurious style and substance, Alex Woo's designs are fashionably fresh and contemporary, yet are never eclipsed by the trend of the moment. With a signature style and edge that is unmistakable, many of the pieces can be worn every day, day or night, and make a powerful statement of individuality without compromising femininity.



Quality Craftsmanship

Handcrafted artistry, careful finishing, and thoughtful function are just part of the high standards of quality infused in all our jewelry. From the premium materials selected that are eco-friendly, each piece is of the utmost quality built upon years of a tradition of excellence. It is this dedication to quality that has earned Alex Woo continual recognition from fashion editors, stylists, and industry insiders, to celebrities and trendsetters.



Made in New York

Although each design is inspired by the beauty of locations from around the world, a vital aspect of Alex Woo jewelry design and our creative process is influenced by the vibrant diversity of New York City. Fusing the soul, pace and style of New York energy in each collection, the outcome transcends time and location. Using 100% eco-friendly precious metals from American refineries and imported conflict-free diamonds, each piece is hand-finished and distributed from our design studio. We proudly ensure both quality control and a culture that supports local talent and better business practices. It's a viewpoint that has attracted likeminded, stylish and unique individuals to the company.