As solidly linked as the name implies, Royal Chain Group is a third generation manufacturer and distributor of precious and alternative metal jewelry. What started as a basic chain company with humble beginnings in the 1970’s has grown to become the industry's leading designer, manufacturer and importer of precious and alternative metal jewelry. Our in-depth collections include gold and sterling silver, a diverse offering of basic and fashion jewelry, and some of the strongest, coordinated branded jewelry programs in the industry. The Royal Chain Group’s priority has always been its customer service. Their staffs of highly skilled customer service representatives are there to accommodate every request with care, courtesy, and reliability. They believe that a company is only as good as the people who represent it.